Marketing Management
- Description
- Curriculum
- FAQ
- Notice
- Reviews
ASMI508 Marketing Management Course
Planning, building and managing markets and customers
|
Course Methods: |
Experimental Training, Workshop Method and Real-World Project Work |
|
|
Course Venue: |
Online or on-site in Berne, Swiss; Kigali, Rwanda; or Lagos, Nigeria. |
|
|
Course Duration: |
10 + 5 days (for on-site), and 180 days for online participation |
|
|
Course Dates: |
The last 5 days of the online course will be spent on-site within the country or abroad depending on availability. The goal is for participants to interact with institutions, colleagues, and industry experts and to network. Course accessible anytime asynchronously for online courses, available upon registration for personalized access. For on-site participation, date is as published on our website |
|
|
Course Fees: |
CHF 1,500. – on-site; and CHF 500. – for online. Total cost for the final study week in presence format within the country or abroad shall be made available to interested participants on the 10th week of online classes. On-site participants can also join online classes in the final week for physical interactions with industry experts, and excursions. |
|
|
Payment: |
Full in advance |
|
|
Other Course Options: |
On genuine excuses, online participants can put their attendance on hold once and join subsequent classes without extra charges group registration for organisations at a reduced price. |
|
|
The Advantage: |
Training Certificate, Globally Applicable Training Excellence |
|
|
Training Focus: · Develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem-solving and communication.
|
||
Course Objectives
· Provides an understanding of the marketing management framework of a business organization
· Offers experiential analysis to understand the challenges of chief marketing officers and marketing managers
· Focuses on marketing management best practices, tools and models to implement an effective marketing and sales management system
· Emphasizes planning and executing strategic marketing programs
· Provides insights on how to develop marketing strategies, initiatives, and programs to build and sustain a competitive market advantage
· Provides a practical framework for planning and controlling of marketing communication programs
Training Model
- Real-World Experience and Workshop Learning Model
- 45% Theory and 35% Workshop, and 20% Experiential Project Work
Course Registration
Productivity Hacks to Get More Done in 2018
— 28 February 2017
- Facebook News Feed Eradicator (free chrome extension) Stay focused by removing your Facebook newsfeed and replacing it with an inspirational quote. Disable the tool anytime you want to see what friends are up to!
- Hide My Inbox (free chrome extension for Gmail) Stay focused by hiding your inbox. Click "show your inbox" at a scheduled time and batch processs everything one go.
- Habitica (free mobile + web app) Gamify your to do list. Treat your life like a game and earn gold goins for getting stuff done!
